Thursday, February 4, 2010

David Vs Goliath - The David Kiely incident

What happened

During the February 2 nationally televised news bulletin broadcast to millions across Australia, a Macquarie Bank representative (Martin Lakos) was being interviewed about the Interest rate with the busy Macquarie office in the background. Meanwhile,  David Kiely a Macquarie Group staffer was reading his email not realising that behind him was a camera with a clear view of his screen. The problem is that David’s email included a couple of riskay pictures of a unclothed Miranda Kerr from her GQ magazine photo-shoot.

Some bright spark managed to record the live broadcast, and uploaded it to the internet where is spread like wildfire.

The reaction

Kiely is said to have been marched off the trading floor after the incident hit the headlines, and remains at home. He is expected to be interviewed in the next day or so, and his future will be decided in the next few days.

In London, a website called Here Is The City has called on its readers to email Macquarie Group's media team with the words ''Don't fire David Kiely'' as the subject title.
The email address provided is that of Macquarie's media team, mediaquery@macquarie.com, which has been inundated with messages of support for Mr Kiely from around the world.

On Facebook a number of groups wanting to ''save Dave'' have sprung up overnight.

Thoughts

The David Kiely incident could be the best bit of viral marketing to hit the internet in a long time if Macquarie Group handle it properly.

A Google search of “David Kiely Macquarie” returns almost 6000 results... you can’t buy that kind of publicity.  This would be the ideal time to spin off a cheeky internet advertising campaign, while keeping a serious approach to television.

I (and millions of others) look forward to seeing how Macquarie Group choose to handle this situation.

This blog is sponsored by Aquasol Durban

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