Thursday, March 18, 2010

Advantages and Disadvantages of using Social Networking for Marketing


It seems like the idea of using Social Networking for Marketing is getting a lot of attention and hype in most blogging and marketing circles. Even Google have admitted that Social Networks influence a pages ranking in search results. Just because people are talking about it, doesn’t mean that it’s all “flowers and sunshine”, before you jump on the bandwagon... do your research.

What are the advantages and disadvantages of using Social Networking to market your brand?

Advantages of Social Networking

  • Social Networking is a powerful medium to reach many new potential clients.
  • It will give potential clients a personal interface.
  • Social networking can be great for boosting your websites Search Engine Rankings.
  • Maintain contact with existing clients and keep them updated on new development or products. At a subconscious level, repeated exposure to your brand builds confidence in it.

Disadvantages of Social Networking

  • It will require a lot of research and hard work.
  • You have little or no control over what people say about your product or brand, but this is true whether or not you get involved.
  • People in Social networks will expect personal  interaction to a degree, and not just corporate jargon.
  • If you don’t know what you are doing, and make a big mistake it can hurt your brand (like this Facebook marketing nightmare).

General Advice

  • Don’t spread yourself too thin, start with a twitter account or maybe a facbook page, and grow from there.
  • Most web users hate spam, so you will need to provide interesting and useful original content and information.
  • Do your homework, or get a proffesional to help you (or this could be you).

Get Started

If you want to be the Social Media specialist at your company, or want to market your own brand but don’t have the funding to hire a specialist, then check out Faissal Alhaithami EBook called Facebook Marketing For Smart People.

Sunday, March 14, 2010

Choose the right JavaScript Library

I have been redeveloping the Jit Publisher CMS, and part of this has been looking at the framework. A lot of developers will focus on the server side framework and then coble in JavaScript as needed. This can make your JavaScript very bulky and even cause conflicts.

I spent a lot of time researching the available libraries and finally settled on jQuery. I did this because it is an open source library with a multitude of plug-ins available.

  • I now have jQuery UI elements in my admin UI
  • The Superfish Menu system (built using Suckerfish logic and then pimping it out with jQuery
  •  I’m using JStree (also uses jQuery) for my Trees
  •  I plan to leverage jQuery for any future modules that may need development
  •  Even my WYSIWYG has jQuery plug-in version
My only problem with jQuery is that the user documentation can be a bit hard to get your head around at first, but once you get it, all subsequent plug-ins and implementations are a lot easier.