Tuesday, October 19, 2010

Long Tail SEO Justified and Implemented

For a long time I’ve been punting the benefits of long tail SEO to my customers, but most just ignore it. Ian Lurie from Conversation Marketing has just put together a brilliant explanation  of the true hidden power of Log Tail SEO.  So now I finally have a way to explain (with pictures) why this is so important. Thanks Ian

Yes, I probably should have done this myself long ago, but just never got round to it.

Ok, so now you may be asking yourself;
“How do I implement Long Tail SEO?”

Well the obvious way is to use all the typical on-page SEO practices such as using the phrase in the Meta Title and Meta Description tags, the URL, heading, and content (especially the first paragraph). The problem is that you don’t want to have to create a new page for each long tail.

The answer is simple, add your long tail phrases to the content of existing pages that are already optimised for one or more of the words in the long tail.

I would use on-page SEO for the more popular long tail phrases, and just leverage my existing content for the more obscure ones. This should get you pretty solid search engine rankings for your long tail phrases.

Awesome and easy!

Thursday, October 14, 2010

12 Ideas to Revitalise your Blog

Your blog may be providing some great content, but you feel like you are getting stuck in a rut and not making progress. You might want to consider diversifying a bit with guest writers (always let them link to their own blog/website in exchange for the write-up) or by using some of the following ideas;

  • Lists: for example “5 brilliant Business Resources” or “10 Tips for Managers” or “10 New Business Ideas”
  • How to: for example “How to take Dominate the Boardroom” or “How to make a killer Presentation”
  • Learning from experiences: for example “I should have done X instead of Y” (excellent for guest bloggers)
  • Write a post examining the pros and cons of an issue.
  • Do an interview with key people in your niche.
  • Make a post simplifying a complex problem for your readers.
  • Spruce up your posts with pictures.
  • Post about frequently asked questions in your niche.
  • Aggregate and filter information, facts, stats or content that currently exists in different places in a single post.
  • Write part 2 of one of your posts that was extremely popular.
  • Write something to inspire/motivate your readers, especially if you don’t normally do that.
  • Blog an event: attend a relevant event and write about it

Happy blogging!

Sunday, October 3, 2010

Habanero – NEVER AGAIN!!!

Never again will I let a developer under me use a framework that I have not tested and approved myself.

I have just had to take over a project because a junior developer left our company.

Learn from my suffering!

Saturday, October 2, 2010

Blogger, Wordpress, and tumblr comparison

I’ve started a Photo Blog over at tumblr. Now I have blog’s on Blogger, Wordpress, and tumblr.
My impressions of these 3 free blogging sites so far are;

Wordpress
This seems to is the most flexible of the lot, but the popups on images are very annoying.

tumblr.
Incredibly easy to setup an use, I would happily recommend this to a first time blogger. Although the setup wizard tries to push you into using a paid premium template, you can get around it if the read the page properly. So far I am very impressed with it.

Blogger
I’m sorry to say Blogger is the most uncomfortable to use, and does not seem very flexible. I kind of regret setting it up as my primary blog, but you have to learn somehow.

Update
Blogger seem to be improving their systems, I used the new template tool and it was much better.
Well-done!

Let me know what you use and how happy you are with it.